Search Engine Optimisation (SEO)
What is Search Engine Optimisation?
Search engines such as Google scour through billions of websites and pieces of content and evaluate thousands of online factors to determine which websites are going to answer a user’s search query.
The search engines do this by “crawling” and “indexing” content and then they order the relevant content by how well they match the users search. And if you want your website to be crawled and you want it to rise up the search engine ranks, you need to increase the technical quality of your site and you also need to improve the quality of your site content – regularly.
SEO has been a part of digital marketing since the beginning of search engines, and it is a science in its own right. It takes hard work and time to implement a successful SEO strategy – however, once your site begins to rise in the search engines results – the long-term value is unmatched.
